Tuesday, August 18, 2009

Poppy King : Queen of the Lipstick Anti Satisfaction


Poppy CYBELE KING is a successful young entrepreneur from Australian. His father died when she was 7 years old. For many years she studied in the Wesley College, Melbourne. His name is identical with the cosmetics company Poppy Industries that built when she was 18 years old. Her obsession of the lip cosmetic products, making her to take chance to wrestle in the business since adolescence.

Dissatisfaction against Poppy lipstick colors that are available in the market at that time, became one of triggered the idea to build her own the lipstick company.

Dissatisfaction Poppy against lipstick colors that are available in the market at that time, became one of triggered the idea to build her own lipstick company.

''I always want to rival Hollywood's glamour first period. I seek out a red lipstick and dark chocolate, but does not have a sell. All products areshiny,''said women born in the 23 May 1972.

Although does not have a business background and capital to start a business, Poppy still persistent with her principle. She requests a number of sponsorship funds from local institutions, and search factory that would produce her lipstick through the phone book.

''I do like being a school project. I do not think twice or fear,''augment him.

In 1992, Poppy launched the latest series of her lipstick, The Seven Deadly sins, which consists of seven colors. That series was exploded in the market, so that within three years the company has grown into one of the largest cosmetic companies in Australia.

Poppy growing business and she succeeded in a profit to $ 6 million year. Top of success, the predicate''Poppy was Young Australian of the Year''in 1995, and 'Global Leader for the New Millennium''by Time magazine.

In 1998, Poppy had to swallow bitter reality. Expansion plan and disputes with business partners make her company bankrupt.

Fortunately, the goddess Fortune to be side on Poppy, because there are investors who are willing to invest some funds so that the company could rise again. In 2002, the Poppy accept bids from Estee Lauder to move to New York and fill the position of vice president for brand marketing creative Prescriptive.

Distance
However, the position is apparently not able to satisfy pent-up desire Poppy, so three years later she decided move from Estee Lauder. "More high your position, more far away from the customers. Position is not fit for me,''his blazing.

Poppy then rebuild her company and brand re-launch the Lipstick Queen, which is marketed in the United States and the UK. In addition, she also wrote a book entitled Lessons of a Lipstick Queen (2008), which relate personal experiences and her passion of lipstick.

''When I write the book to realize that designing a new lipstick and a lipstick brand itself is always main encouragement for me,''she said.

In addition, Poppy believe experience does not always determine success, and feel satisfied is the biggest enemy of creativity. Do not be satisfied with your success, sense of curious will makes you become more creative,''she admitted.

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